Creative Designer · Portfolio 2026
I'm Boas, a designer from Nijmegen. 15 years of campaigns, social, motion and websites for brands like IKEA, Netflix, Stellantis and Albert Heijn. From first idea to final frame. And the code, when it's needed.
Selected work
Brand system in action
Consistent isn't copy-paste. Switch format and market: one campaign adapts and still feels like the same brand.
Photo: Allego, used as a concept
Creative × performance
My take on performance creative: one brief, a few hypotheses and measure what works. What we learn goes straight into the next round.
Illustrative example with Allego imagery. For real: in an A/B test for What to Wear, the new variant got 165% more clicks.
Toolkit
Shall we meet?
I live in Nijmegen and work in Amsterdam. Arnhem? Fifteen minutes by train. Curious? Just drop me a line.